Bowery Agency
Event

Lil Keed NYFW 2022

For NYFW 2022, Bowery collaborated with Young Stoner Life Record’s Lil Keed. This multifaceted collaboration included exclusive collab merch and a daytime meet & greet followed by an afterparty of 2200+ guests at the Williamsburg Hotel.

Event

Mood Swings

Full of chill, fun vibes, Bowery worked with Mood Swings creating a 420-friendly pop-up in honor of their exclusive 4/20 capsule.

Press

Rolling Loud NYC

Rolling Loud invited Bowery Showroom to join the media and press team, where Bowery interviewed artists and promoted Rolling Loud activities, like haircuts, tattoos, airbrush t-shirts, and more.

activation

Bowery @ San Gennaro

Bowery partnered with a local barbershop Tuft and Street Dreams Magazine to create exclusive merch for the annual San Gennaro festival. Creating an experience within the festival, we activated a vendor booth, produced a carnival game and sold exclusive merch.

activation

Teen Vogue x Sustainable Fashion Forum

Partnered with The Sustainable Fashion Forum, Teen Vouge held a panel at Bowery Showroon discussing “How Tech is Enabling the Next-Generation of Independent Designers and Circular Systems” which included Bowery Showroom founder, Matt Choon along with other local business owners. The group explored how Gen Z designers, entrepreneurs, and consumers are using the internet to change the flow of the fashion industry.

Event

NYFW x Williamsburg Hotel

In the spirit of NYFW, Bowery co-produced a viewtiful rooftop pool party at the Williamsburg Hotel with Bad Company providing a striking evening of excitement and leisure.

Event

Harlem World Takeover

Inspiring unity in the New York fashion scene, Bowery collaborated with a Harlem-based brand, Went 2 Ya Hood. The pop-up featured other brands from Harlem such as Brainface, Keep Chasin, and Icon Mag. Bowery designed custom posters for the showroom walls, a collaboration tee, and displayed a custom mural painted by Omi also known as STFU You Talk 2 Much. Hundreds were in attendance, with celebrity guests like A$AP Twelvyy, 600 Breezy, Runtz, Hidji World, and more.

Event

Akki Lab

To kick off NYFW 2022, Bowery held a pop-up for Akki Lab featuring their exclusive collection and showcased other AAPI-owned brands, businesses, and sponsors alike. This pop-up also featured an open panel discussion from prominent AAPI influencers and business owners with a special musical performance.

Event

Awful Lotta Cough Syrup

LA based brand, Awful Lotta Cough Syrup held a three day full take over pop up at dropping their exclusive East Coast collection. Accompanied by local brands from LA and other cities, this event drew heavy foot traffic and brought several big names into the showroom such as Adam22 from the No Jumper Podcast.

Event

Heatwave

Celebrating the end of summer, Bowery held a daytime pop-up at the showroom with multiple local food & drink vendors and offered custom grill moldings. Following the pop up Bowery activated the Williamsburg Hotel rooftop and water tower for the party of the summer.

Event

Magic Million: 12 Pell Afterparty

Following their 1M follower milestone, local barbershop, 12 Pell partnered with Bowery to plan, organize, and host their “Magic Million” party at Wonderland NYC with an outstanding turnout.

Event

The Crown Rooftop

Following Bowery’s successful AAPI event, Bowery activated the Bowery Hotel rooftop “The Crown” and hosted an AAPI After Party. This event was attended by several prominent influencers across all niches.

Event

Archivemess

Rounding off the end of NYFW 2022, Archive Fashion page, Archivemess held a three-day full take over pop-up displaying and selling some of the most rare vintage designer pieces from brands such as Raf Simons, Undercover, Kapital, Dior, Miu Miu, Junya Watanabe, Rick Owens, and more.

activation Event

Marklashark

In celebration of Shark Week, Bowery hosted a pop-up takeover for Mark La Shark and his brand, Open Bar Funeral & Sharkchives. The pop-up featured an exclusive Converse custom-made by Mark himself, as well as a DIY dip dye & heat press workshop with Philllllthy.

Event

Kito Wares

LA-based brand Kito Wares, dropped their highly anticipated Jag Foam Runners” as a full store takeover. The pop-up featured their unreleased merchandise and a 20-foot foam runner inflatable. Activations for this pop-up included tooth gems from Cherry Bomb Studios, flash tattoos and Clapped Ice Cream. This event had over 1000 attendees as the slides sold out mid-day.

Event

Purple Sunset

Bowery held a New York Fashion Week afterparty at Mr. Purple Rooftop where content, photographers, videographers and special guests took place during sunset through the night.

Event

LES Community Day

In efforts of supporting small businesses in the Lower East Side of NYC, Bowery hosted an event in collaboration with Smashed, donating clothes, shoes, and food, and a portion of profits to the Bowery Mission – A local charity & community center for the homeless.

Event

Complexland: Chris Pyrate x XLarge

Bowery hosted Chris Pyrate in collaboration with COMPLEXLAND and X-LARGE for a special networking and exhibition event featuring Chris Pyrate’s art, merchandise, and an open bar.

Event

Electric Room

Bowery collaborated with Electric Room and TAO Group in holding a party at Electric Room, hosted by Nine & Up.

Event

925 Cowboy NYFW 2021

For New York Fashion Week, Bowery held a pop-up at the showroom for 925 Cowboy, featuring live music and free drinks, followed by an afterparty at the Williamsburg Hotel.

Event

Tia Adeola Spring 2023 NYFW

Founder & designer of TIA AEDEOLA returned to Bowery Showroom to host her inaugural sample sale with her newest collection for Spring 2023 New York Fashion Week.

Event

AAPI Takeover

Unifying and giving back to the AAPI community, Bowery Showroom highlighted local Asian brands and businesses during a day time pop up at the showroom, along with the release Bowery’s AAPI capsule where a portion of all proceeds were donated to AAPI organizations.

Event MERCH

Ghetto Friends NYFW 2022

The release of the limited-edition Ghetto Friends x Bowery Showroom Denim Capsule took place in-store with each purchase entered as a raffle for an unreleased pair of Vandy the Pink Clark Wallabees.

Event

Manila Mixtape

Bowery worked with Manilla Mixtape in holding a Custom Designer Home Goods pop-up, specializing in designer-shaped mirrors and creative tote bags, featuring tooth gems, drinks and a live DJ set.

Event

Glass.xyz

During the peak of NFT NYC week, Bowery held a pop-up for video NFT platform, Glass.xyz. this event featured a $1000 crypto giveaway, collaboration merch, networking within the local Web3 community, and an exclusive NFT sale.

Event

Ghana To The World

In honor of Ghana Independence Day, Ghana to the World worked with Bowery in producing a pop-up showcasing their denim collection. Drinks were provided by Bacardi and D’USSÉ Cognac.

Event

Recluse Gathering

Bowery held a pop-up event with Recluse Gathering for the release of exclusive hoodies, skateboards, tees, and truckers. The event featured tooth gems, drinks by Lunar, and a live DJ set.

activation Event

UndoneByKate x Bowery Workshop

In collaboration with Undone by Kate who released her exclusive 1-of-1 Spring Collection, Bowery held an upcycling, fashion workshop, and networking event where old garments were custom designed into new, unique pieces.

Event

Doctor Garmentz “MUDMADE” 2022

Organic Garmentz took over Bowery Showroom for the release of their 2022 collection “MUDMADE” after months of design & creation.

Event

Went to Ya Hood x Bowery

Bowery collaborated with New York brand, Went To Ya Hood, to host a pop-up for their summer collection and limited-edition Bowery X Went To Ya Hood t-shirts.

Event

NYC Underground Designer Pop-Up

Spotlighting New York’s emerging streetwear designers, Bowery hosted a special exhibition & pop-up celebrating NYC’s best local designers.

activation Event

Garrett Bruce x Soho Youth Club

Focusing on education & experiences, Soho Youth Club teamed up with Garrett Bruce for a photography-focused campaign where aspiring photographers from around the city gathered for a photography workshop hosted by Garrett Bruce at Bowery Showroom.

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